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The marketing research process /

Wright, Len Tiu.

The marketing research process / Len Tiu Wright and Margaret Crimp. - 5th ed. - New York : Pearson Education, 2000. - p. cm.

Includes bibliographical references and index.

ISBN: 0130117536

LCCN: 99051903

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2.W75 2000 / .W75 2000

Dewey Class. No.: 658.8/3

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The marketing research process /