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Cracking the Japanese market : strategies for success in the new global economy /

Morgan, James C.

Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan. - New York : Toronto : Free Press ; Collier Macmillan Canada : Maxwell Macmillan International, c1991. - xxi, 295 p. : ill., map ; 24 cm.

Includes bibliographical references (p. 287-288) and index.

ISBN: 0029216915 : $24.95

LCCN: 90043895

Subjects--Topical Terms:
Marketing--Japan.
Industrial management--Japan.
Corporate culture--Japan.
Corporations, American--Japan.
Competition--Japan.
Competition--United States.

Subjects--Geographic Terms:
Japan--Economic conditions--1989-
Japan--Economic policy--1989-

LC Class. No.: HF5415.12 / M66 1991

Dewey Class. No.: 658.8/48/0952

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Cracking the Japanese market : strategies for success in the new global economy /