Outspan Global University Library

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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Description: xvii, 414 p. : ill. (some col.) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 013676875X
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD9981.5.L68 1999
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Includes bibliographical references (p. 388-396) and index.

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