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International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe.
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TextPublication details: London ; New York : Routledge, 1994.Description: xx, 508 p. : ill. ; 26 cmISBN: - 0415089840
- 0415089859 (pbk.)
- 658.8/48 20
- HF1416.P49 1994 .P49 1994
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Includes bibliographical references and index.
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