TY  - SER
AU  - Picktson, david
ED  - University of Colorado, Boulder.
TI  - Integrated marketing communications : IMC
SN  - 1085-1577
AV  - HF5415.123.I583 .I583
U1  - 658.8/02 20
PY  - 1995///-
CY  - Boulder, CO
PB  - IMC Graduate Program, School of Journalism and Mass Communication, University of Colorado
KW  - Communication in marketing
KW  - Periodicals
KW  - Advertising
N1  - Title from cover
ER  -