Wright, Len Tiu. <br/><br/>
The marketing research process / 
Len Tiu Wright and Margaret Crimp. 
 - 5th ed. 
 - New York :  Pearson Education,  2000. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130117536 
<br/><br/><label>LCCN: </label>99051903  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2.W75 2000  / .W75 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/3