Cracking the Japanese market : strategies for success in the new global economy /
James C. Morgan, J. Jeffrey Morgan.
- New York : Toronto : Free Press ; Collier Macmillan Canada : Maxwell Macmillan International, c1991.
- xxi, 295 p. : ill., map ; 24 cm.
Includes bibliographical references (p. 287-288) and index.
0029216915 : $24.95
90043895
Marketing--Japan. Industrial management--Japan. Corporate culture--Japan. Corporations, American--Japan. Competition--Japan. Competition--United States.