Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / 
Christopher Lovelock, Lauren Wright. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xvii, 414 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 388-396) and index. 
<br/><br/><label>ISBN: </label>013676875X 
<br/><br/><label>LCCN: </label>98049946  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--United States<br/>Service industries--Management.--United States
<br/><br/><label>LC Class. No.: </label>HD9981.5.L68 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8